Four Prolific Releases: Gap. Inc.

Four Prolific Releases: Gap. Inc.

Prolific is excited to announce four exciting releases with our partners at Gap, Inc!

As a leading fashion retailer, Gap needed an easy and convenient way for their customers to shop their brands on the go. They enhanced the customer experience by transitioning their existing apps from mobile-skins to native experiences.

Last summer, we kicked off a multi-brand project with Gap to refresh their apps for Old Navy, Athleta, Banana Republic and Gap. For this multi-brand engagement, we focused on building and releasing the first product with the right architecture and code base that would support future brand releases. The new Old Navy app was released last December, and this past month we released the Athleta, Banana Republic and Gap apps.

All four apps have all-new and improved notable features to make shopping on-the-go even easier:

  • Discover: Browse each brand’s entire collection, from covetable new arrivals to year-round classics across all departments.
  • Find: Use the improved search and filter tools to find your next wardrobe essential.
  • Buy: The updated, mobile-friendly checkout process lets you add favorites to your bag and check out in seconds.
  • Save: Easily find and apply our best offers and promos on each app. Access and redeem your rewards and more!
  • Manage: It’s never been easier for to manage Gap Inc. credit cards. Check your balance, track Rewards and points, and pay your bill in our app’s Wallet section.
  • Access: With Touch ID for account sign-in, pick up where you left off faster than ever before.