Prolific at Mobile Apps Unlocked
Brian Williams
Brian Williams

Prolific at Mobile Apps Unlocked

Brian Williams, Senior Digital Marketing Manager

We’re thrilled to be heading to Las Vegas next week for Mobile Apps Unlocked (MAU). MAU is one of the best events in mobile, combining practical, innovative content from founders, CEOs, developers, marketers, and product people with the opportunity to build relationships with some of the most influential in mobile.

We always look forward to connecting with thought leaders in the mobile space and leave inspired every year.

If you’re packing your bags for Vegas, get in touch! And catch our partners at some of the days’ events:


Day 1

Rising to the top with Starz: Using Winning Multi-channel Mobile strategies

May 1  9:40 am – 10:00 am  Boulevard Ballroom

Prolific partner Starz, an international entertainment titan, has found a way to connect with users across channels and mediums. Starz VP of Product & Marketing, Ahmed Darwish, will sit in on a fireside chat moderated by Momchil Kyurkchiev of Leanplum (another Prolific partner!) about launching effective cross-channel personalization and helping users find their next binge. They’ll also dive into how Starz uses mobile in their growth plan, running great campaigns for activation and initial conversion, and using “tentpole moments” to reinvigorate lapsed users.

Day 2

Harnessing the Power of Community to Drive Growth & Retention

May 2  9:10 am – 9:30 am  Room 156/157

While growth and retention are usually understood as marketing strategies to gain and retain customers, past Prolific partner Rent the Runway has grown exponentially and sustainably thanks to harnessing the power of its community. Jonathan Hastings, Product Manager at Rent the Runway, will share strategies and tactics you can use to leverage the users you have and drive deeper engagement.

Maximizing Insights Across the Growth Stack

May 2  9:50 am – 10:10 am  Room 152/153

A panel discussion led by Dan Stephen from Amplitude including Marilyn McDonald from Stubhub, Cori Shearer from Quizlet, and Prolific’s own Al Harnisch. They’ll discuss how they maximize insights gained from analytics to impact acquisition, engagement, and retention success. Gain an understanding of how world class brands are able to refine and improve their campaigns based on data.

Find our other amazing partners on the conference floor:


Adjust helps brands build best-in-class products and unify advertisers’ marketing efforts with their analytics, mobile measurement, and fraud prevention platform. Where to find them: Booth 219


Amplitude helps brands drive growth with their comprehensive product and mobile behavioral analytics platform. Where to find them: Booth 412


AppsFlyer is a SaaS mobile marketing & attribution analytics platform that helps developers, brands, and ad agencies track and optimize their users’ acquisition funnel. Where to find them: Booth 401


Apptimize helps brands create high-level digital experiences with their A/B testing and feature release management platform for product teams. Where to find them: Booth 137


Apptentive is a customer feedback, engagement, and analytics platform. They empower companies to better understand their users and drive app-downloads, create relevant customer experiences, and validate their product roadmap. Where to find them: Booth 613

Branch helps brands acquire, engage, and measure across channels by providing a holistic view of all user touchpoints with their mobile linking platform. Where to find them: Booth 306


Braze is a customer engagement platform helping marketing teams build customer loyalty with data-led messaging. Where to find them: Booth 500


mParticle’s Customer Data Platform drives mobile growth with a stack that seamlessly collects user data across multiple channels and platforms.  Where to find them: Booth 301


We always look forward to MAU, and this year is no exception. We can’t wait to connect with some of the best mobile companies in the world, and hope to see you there!

Connect with us at MAU.