The Importance of Corporate Generosity
Dan Healy
Dan Healy

The Importance of Corporate Generosity

Dan Healy, COO

With the holiday season in full swing, we’re thinking about all we’re thankful forand how we can share what we have. Giving is part of Prolific’s DNA, and all of our core values are driven by the idea that giving of yourself enriches others.

People First: I help you, you help me, we all improve

Roles Are Not Boundaries: If you see a need, take action to meet it, whether or not it’s your designated responsibility

Take the Path of Greatest Impact: Think about how your actions affect others and do things to maximize positive change

Care Personally, Challenge Directly: Take ownership in making things better

Show, Don’t Tell: Let your actions tell people who you are and what you’re about

An environment of giving is good for everyone. And while the direct benefit of helping out is often easy to see, there are other reasons we’re passionate about giving.

  1. Giving is good for us
    1. Not only is generosity linked to better health, but it will make you happier. A 2008 Harvard Business School Study found that giving someone money lifts your happiness levels more than spending that money on yourself.
  2. Giving always comes back
    1. It’s a fact that people who are generous are more likely to receive that generosity back. Studies by sociologists Robb Willer and Brent Simpson suggest that when you give to others, you’re more likely to be rewarded by others’ generosity latereither through direct reciprocation from the person you gave to, or someone else. These people then receive the benefits of giving, and the cycle continues.
  3. Giving makes us grateful
    1. In order to give something to someone else, we must first identify that we have something of value they don’t. This process often happens subconsciously, but when we realize the worth of what we already possessand that not everyone has itthis awareness often turns into gratitude.

Aside from fostering an environment of generosity, corporate giving is a big part of who we are at Prolific. And though it can sometimes be overwhelming to choose a place or group to donate to, we approach our charity partnerships very similarly to the way we approach our business partnerships. This strategy helps us choose organizations that align with our values, and foster organic relationships.

First, we look at the impact of the organization. While many different groups need resources, if we’re giving as a company we need to be able to show our team members that their money is making an impact. Can we point to real change as a result of this organization’s help?

Another thing we think about is how the organization is engaging people of all agesyoung and oldto volunteer their time and energy. After all, charities need more than moneyvolunteer time is important, too. Involvement from volunteers that span generations usually points to an organization’s longevity and ability to unite people toward a common mission.

American Ireland Funds’ Young Leaders Group is a great example of this. As a member, volunteer, and donor, I’ve seen firsthand how the Fund has done an incredible job of allocating funds to support emerging leaders while also encouraging people across all spectrums to donate their time.

We also look for an organization with a vision that inspires collaboration. This sounds easier to find than it is. Charities who have found a way to connect with large groups while still enabling participants’ personal connection are charities with staying power. And organizations that are able to harness their mission and provide a vision for the future tend to see exponential growth.

We’re proud to regularly contribute to organizations like Centerlink, Inc., Hurricane Maria Disaster Response and Recovery Fund, and LGBT Youth Out Loud, as well as organizing events with groups like the Movember Foundation, No More Deaths, and Stoked Mentoring. If you represent a group that would be interested in partnering with Prolific on a campaign or giving initiative, please get in touch.