April Mobile Advertising
April was a big month for mobile advertising, as the competition between the major players continued to heat up. With Facebook’s F8 taking the stage, there were a number of updates that got us excited about the different avenues that will soon be opened up to advertisers. And with the F8 conference rollout, some competitors like Snap, Inc. appeared to be jockeying for position with some notable updates of their own. As marketers continue to look for ways to drive users to their app and keep them there, it’s great to see platforms like Pinterest and LinkedIn building out their offerings. They are indeed playing catchup, but they are now finding themselves more relevant in the conversation as marketers look to diversify their media mix.
- Facebook introduced some revamped tracking features in their Delivery Insights dashboard.
- Facebook is continuing their investment in Instant Articles, adding CTAs for advertisers and content creators to build audiences of this content.
- The camera is a point of emphasis for Facebook, as they introduced a number of AR possibilities that should get advertisers excited.
- Frame Studio & AR Studio were both announced, taking a direct jab at Snap.
- Facebook Analytics is getting better and better, and anyone actively using the platform should have noticed the plethora of snazzy updates.
- Coincidentally, right around the F8 conference, Snapchat announced World Lenses. No word yet on serving ads via this platform, but it should be right around the corner.
- Snapchat is experimenting with measuring how ads drive traffic to your store.
- There’s chatter Snap will be dropping a new self-serve ad platform soon.
- Picking up momentum, Apple Search Ads rolled out some new features for users, as well as further developed their global expansion.
Google is getting Smart with their display campaigns platform.
- LinkedIn released Matched Audiences, something Twitter and Facebook have offered advertisers for quite some time. Better late than never.
- Reddit got an upvote from marketers with the launch of a revamped self-service ad platform.
- Adtech platform Kargo partnered up with NBCUniversal to create a consolidated advertising solution for mobile marketers to reach an even larger audience.
- Reply All released an excellent podcast episode that touches on privacy issues internet users are facing right now.
- Oracle dropped a pretty penny on NYC-based adtech company Moat.
- The latest episode of Silicon Valley had some fun with T&Cs.