April Mobile Advertising
Round Up
David Reyneke
David Reyneke

April Mobile Advertising
Round Up

David Reyneke, Senior Product Strategist

April was a big month for mobile advertising, as the competition between the major players continued to heat up. With Facebook’s F8 taking the stage, there were a number of updates that got us excited about the different avenues that will soon be opened up to advertisers. And with the F8 conference rollout, some competitors like Snap, Inc. appeared to be jockeying for position with some notable updates of their own. As marketers continue to look for ways to drive users to their app and keep them there, it’s great to see platforms like Pinterest and LinkedIn building out their offerings. They are indeed playing catchup, but they are now finding themselves more relevant in the conversation as marketers look to diversify their media mix.

Facebook

F8 takeaways:

  • The camera is a point of emphasis for Facebook, as they introduced a number of AR possibilities that should get advertisers excited.
  • Frame Studio & AR Studio were both announced, taking a direct jab at Snap.
  • Facebook Analytics is getting better and better, and anyone actively using the platform should have noticed the plethora of snazzy updates.

Snap Inc.

Pinterest

Apple

  • Picking up momentum, Apple Search Ads rolled out some new features for users, as well as further developed their global expansion.

Google

Google is getting Smart with their display campaigns platform.

LinkedIn

  • LinkedIn released Matched Audiences, something Twitter and Facebook have offered advertisers for quite some time. Better late than never.

Twitter

Vendor Updates

  • Appsflyer introduced Pivot, a deeper level of data analysis for their attribution tool.
  • Branch made updates to their dashboard, including an all new redesign. So fresh and so clean!
  • Adjust made some changes to the way they track and present impressions in the dashboard.

Extras

  • Reddit got an upvote from marketers with the launch of a revamped self-service ad platform.
  • Adtech platform Kargo partnered up with NBCUniversal to create a consolidated advertising solution for mobile marketers to reach an even larger audience.
  • Reply All released an excellent podcast episode that touches on privacy issues internet users are facing right now.
  • Oracle dropped a pretty penny on NYC-based adtech company Moat.
  • The latest episode of Silicon Valley had some fun with T&Cs.